|
e-Commerce Curriculum Now Available
In response to the continuing growth of e-commerce and
e-business, along with the exponential expansion of technological applications in business, marketing and entrepreneurship,
the California Department of Education, High School Initiatives Office, and the Mark-ED Resource Center are pleased
to announce the release of a new e-commerce curriculum for business, marketing and entrepreneurship education.
The curriculum is a joint venture between 15 State Departments of Education and the Mark-ED Resource Center/Career
Pathways Consortium.
The curricula and instructional modules are intended to provide strong foundations and broad design and operational
skills required for professional positions in an e-business environment. In addition, the curriculum provides specialized
competencies that are integral to the development of an e-commerce application, but with only basic attention to
the technology itself. The curriculum identifies enough technology for a business student to speak intelligently
about the company's needs, but without turning the course into a programming/design course.
The California Department of Education's participation in the Mark-ED/Career Path Consortium and Phase I of the
recently completed e-commerce project make possible a deep discount for the following instructional materials:
Curriculum Guide:
The e-Commerce Curriculum Guide provides a suggested model for organizing an e-commerce course. It describes the
purpose and goals of the course, and identifies specific outcomes to be achieved. In addition, the guide defines
the content of the e-commerce course by identifying performance indicators, objectives, sample activities, and
resources. The performance indicators included in the guide provide an introduction to the marketing aspects of
e-commerce, a review of technological tools, and an opportunity to design a web site. They have been cross-referenced
with the competencies and skills in SCANS.
Course of Study:
A suggested course-of-study for grades 9-14, based on established Mark-ED Tech Prep models, and including specific
recommendations for course selection and course content.
(Infusion) Activities Guide:
Infusion activities, including specific recommendations and sample activities for integrating e-commerce concepts
within the framework of traditional business and marketing courses.
Competency list:
Industry-validated competency list organized and leveled within the context of the National Marketing Education
Standards and curriculum framework.
LAP:^ Internet's Impact:
Student level learning activity package (with instructor's guide) on e-Commerce Career Options. (unlimited school
site duplication license included)
ClassPack:# E-C Career Options:
20 copies of the student learning module on e-Commerce Career Options.
PSW:* E-C Career Options:
Presentation software on CD to support the e-Commerce Career Options student learning activity package.
LAP:^ Internet's Impact, ClassPack:# Internet's Impact
& PSW:* Internet's Impact are the same as above
except the learning activity package is entitled Internet's Impact On Marketing.
For ordering and general information, please contact Mark-ED Resource Consortium at www.mark-ed.com.
|
